About

Everyday Comfort had to begin somewhere

The story

Founded with a passion for fashion and a commitment to quality, Meerofficial was born from a desire to craft pieces that combine elegance with ease. Our brand focuses on Cuban shirts, known for their breezy comfort and sharp design, perfect for adding a touch of effortless sophistication to any outfit. We also offer terry shirts, celebrated for their soft texture and casual charm, making them an ideal choice for everyday wear or special occasions.

At Meerofficial, we emphasize quality over quantity. Every piece is designed with meticulous attention to detail and made from premium fabrics that ensure durability and comfort. Our Cuban and terry shirts are tailored for men who appreciate versatility and style—whether it’s a laid-back weekend vibe, a formal evening, or a day out with friends. Our shirts allow you to move through life with confidence and poise

THE BEGINNING

The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.

2010

Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.

2014

Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York. 

2018

Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America. 

Our Commitment

We understand that fashion is ever-evolving, which is why we constantly update our collections to keep up with the latest trends while also offering classic designs that stand the test of time. Meerofficial’s goal is to be your go-to brand for shirts that elevate your everyday look, no matter the occasion.